Empowering Youth through the Gig Economy: An Analysis of Opportunities, Challenges, and Pathways to Entrepreneurship

Abstract

The gig economy has become a critical component of modern labour markets, offering young people unique opportunities for income generation and entrepreneurial skill development. This study investigates the gig economy's dual role as both a platform for youth empowerment and a source of financial and job insecurity. Utilizing secondary data from recent academic studies, industry reports, and policy analyses, this research examines the opportunities presented by gig work, such as flexibility, low entry barriers, and skill diversification, alongside the challenges of income instability, limited benefits, and career growth constraints. Findings highlight that while gig work can foster entrepreneurial mindsets by emphasising self-management and adaptability, structural limitations may inhibit long-term business sustainability for young gig workers. The study recommends targeted policy interventions, university institutional support, and enhanced platform features to mitigate the sector’s challenges. This research contributes to understanding how the gig economy can be optimized to support sustainable youth entrepreneurship and inclusive economic growth.