Why Choose Islamic Higher Education? Exploring Factors Influencing Student Enrolments in Malaysian IHEIs

Abstract

Islamic Higher Education Institutions (IHEIs) in Malaysia play a vital role in integrating Islamic values with modern education, yet they face challenges in attracting and retaining students. This study explores the factors influencing student enrolment in Malaysian IHEIs, focusing on motivations, challenges, and strategies for improvement. Using a mixed-methods approach, the research combines quantitative and qualitative interviews to gather data from secondary school graduates, current students, parents, and policymakers. The findings reveal that religious and ethical considerations, affordability, and parental influence are key motivators for students choosing IHEIs. However, misconceptions about the relevance of Islamic education, competition from conventional universities, and limited institutional resources pose significant challenges. Based on the results, the study proposes actionable strategies, including curriculum modernisation, enhanced marketing, expanded financial aid, and industry partnerships, to improve enrollment rates and strengthen the competitiveness of IHEIs. This research contributes to the growing knowledge of Islamic higher education and provides valuable insights for policymakers and educators seeking to enhance the sustainability and appeal of IHEIs in Malaysia.